The discourse around SEO can go in one of two directions: “SEO is super complicated & mysterious” or “SEO is simple - you just have to set it up once, and then client inquiries start pouring in.” In my experience - as a therapist, entrepreneur, & website strategist - the truth is somewhere in between.

An accessible website is readable, navigable, and easy to use - for as many people as possible. It’s important to prioritize accessibility as much as we prioritize conversion rates, how many clicks we’re getting on Google, or how pretty the design looks. Because it all ties together - these features aren’t separate from each other.

As business owners, when we feel confident about our websites, we’re more likely to share it with people; speak confidently about our work; and truly believe in the quality of our services… and clients can feel & sense this confidence, too.

The client journey begins when someone is on your website, typing their name into your contact form, in the hopes that they’ll hear from you soon. Your website’s job is to make this (vulnerable & courageous) step as easy as possible for them.

Specific messaging draws people in. Vague messaging is more likely to be forgotten, as it fails to answer the subconscious question on clients’ minds - why should I pick this person/service/business over every other option out there?

When inquiries feel slow, instead of spiraling into fear & scarcity mindset… what if we explore opportunities for abundance?

At the center of your marketing ecosystem is your website — the online home for your business. Other parts of the ecosystem (directories, community networking, social media, SEO) bring the right people to your website.

There’s a fine line between magical thinking that bypasses the reality of your situation…. vs. hope-oriented, expansive, & creative thinking that challenges the norms of what’s possible, & connects you to the capacity to go for what you want. Always remember: you are worthy of your dreams.

You know the saying, “clear is kind”? This is just as true for websites as it is for everyday communication. Clear language on a website helps prospective clients make an informed decision, and it saves time for all parties involved.

Be specific in your copywriting. Specificity is what makes you stand out as a practitioner, because it answers the subconscious question on clients’ minds: What makes this person the right fit for ME? Why should I invest in their services?

Let’s zoom out & look at the big picture of your business: how you spend your time, money, & energy. Is the way you’re working, working for you?

Confession: I once dropped $2.5k on a business coaching program that, sadly, turned out to be a waste of time & money. It taught me what NOT to do with my private practice marketing — and I want you to avoid these mistakes, too.

Here’s a story, involving coconut water & Gatorade, about why you should be unapologetically yourself in your marketing. Don’t water yourself down to try to appeal to everyone.

When it comes to setting fees, structuring offerings, & making changes in your therapy/coaching practice: even though staying in your comfort zone feels, well, comfortable… it can also come at a cost.

Let’s talk about forms of wealth that matter just as much as the numbers in your bank account: your enjoyment of life, your health, your happiness.

AI-generated copy simply doesn’t sound as good, or as human, as human-written copy. Your website needs to sound human — especially when marketing a service as vulnerable as therapy.

Just like every pottery piece needs a stable center, every business needs a clear message. Everything else builds on top of that. Let’s explore what “messaging” means — and how a clear message makes every other step of your marketing plan easier & more effective.

If you’ve ever experienced the sting of an unsubscribe, an unfollow, or someone ghosting a meeting with you… remember that this is NOT a reflection of your value. “Rejection” is not a bad thing — it is an opportunity to redirect your energy.

You deserve a nuanced & personalized plan for your business, rather than a cookie-cutter template. Let’s explore why some marketing methods (like directories, networking, and social media) work for some therapists, and why others feel like a total flop.

You might be masking in your marketing if you say that you want to do one type of work (like 1:1 weekly therapy), but secretly you dream of running retreats or switching to an intensives-only practice. What if you were fully honest with yourself about your business dreams?

As we navigate capitalism, and a culture that expects infinite growth & endless productivity... it is so important that we build businesses that don’t just burn us out. (Lest we re-create the very systems that we’re trying to recover from…)

The truth is: social media posts are fleeting, disappearing within hours. Websites have staying power.

Remember: you are allowed to change, your business is allowed to change, and your website is a living document that is here to reflect those changes, in real time

The truth is, these times are anything but “business as usual.” Your capacity may be stretched to the max right now. Trying to run your business might feel like a heavy lift.

It’s time to stop spiraling over your color palette, or tweaking your logo for the tenth time this week. Let’s disrupt decision overwhelm, and get clear on what to prioritize when building your website.

There’s a reason your clients want to work with you — not with an agency, not with ChatGPT, and not with a faceless corporation. They want to connect with an authentic human being, and that’s where your website can really shine.

The way your website is designed & written can make the difference between feeling stuck in your marketing vs. receiving a consistent flow of client inquiries in your therapy/coaching practice.

Therapists & coaches: here’s a practical system that’ll help you run your private practice, track client inquiries, and set yourself up for a confident transition into the new year.

Therapists & coaches: launching your website isn’t just logistical; it’s emotional. No one ever told you how nerve-wracking it would be to build a business that requires you to market yourself, talk about your services, & (gasp) be seen doing so.

Good SEO means your website appears at the top of search results. Poor SEO means your website is buried on page 5, or doesn’t show up at all. Learn how to “speak SEO” & improve your website’s visibility on Google.

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