Embracing Change in your Therapy Practice

Introduction

This is an excerpt from Delightful Sites — a weekly email series helping therapists, coaches, and entrepreneurs build sustainable, values-aligned businesses, through the power of website marketing. 💐

Guess what I found buried inside my wallet the other day?

My very first business card. 🥹

I threw it together on Canva a few years ago, in my first year of private practice. I wanted something tangible to hand out at the (semi-awkward) networking events that I was attending.

What stands out to me is how much I’ve changed since these cards were printed.

I’m no longer the same practitioner. My modalities have changed. My niche has become more specific. My fees, my offerings (weekly 50-min sessions vs. therapy intensives), how I talk about my work, & how I feel about my work…. all of that has changed.

Fresh-out-of-grad-school Liz would be surprised, that’s for sure! 😯

Now, whether you’ve been using the same business card for years, have multiple iterations, or never printed one at all – I am guessing that some things have changed in your practice since you first began.

It’s the nature of our work, after all. As we change, the way we practice shifts, deepens, or pivots. Our work is dynamic, not fixed.

Sometimes the change is subtle, like a shift in your available hours, or a new office location.

Sometimes it’s big — like expanding beyond 1:1 therapy to offer consulting, trainings, group work, intensives, or retreats. Maybe you are showing up more authentically (less “blank-slate” energy), and your work feels more aligned & honest.

What I appreciate about websites is that, as your “online business card,” they can keep up with every change in your practice, in real time.

(No need to reprint a bunch of physical business cards if you don’t want to.)

As my hours, niche, rates, and scope of practice have changed, I’ve made sure to update the appropriate pages on my website — sometimes just tweaking a few sentences, other times updating entire sections of design & copy.

🤔 I wonder what changes have been happening in your practice across the past few years, and in what ways your website reflects that (or doesn’t reflect that).

(No pressure here, just a curious invitation.)

Remember: you are allowed to change, your business is allowed to change, and your website is a living document that is here to reflect those changes, in real time... so that the right-fit people can keep finding you, and you can keep practicing in the way that you love. ❤️

Talk again soon,

Liz

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