Burnout Prevention: How Does Your Business Take Care of You?

Introduction

This is an excerpt from Delightful Sites — a weekly email series helping therapists, coaches, and entrepreneurs build sustainable, values-aligned businesses, through the power of website marketing. 💐

This year, something shifted for me mentally in how I think about my business(es), and I wonder if it’ll resonate with you too.

We’re used to hearing about business as something that we DO. We run our businesses, we file forms, we show up for client sessions. We track our finances and then cross our fingers that we won’t get audited by the IRS when tax season rolls around.

This is all true. Building & maintaining a business is very action-oriented.

Lately, though, I’m also thinking about how I relate to my business, how I take care of it, and how it takes care of me.

In other words, I view my business as a living entity that changes & grows with me, and that nurtures me as much as I nurture it. It’s a two-way relationship.

As therapists & entrepreneurs with busy lives, toggling between emails and whatever chaos is sweeping the news this week, I’m aware of that many of us have the tendency to work ourselves into the ground without realizing it.

As we navigate capitalism, and a culture that expects infinite growth & endless productivity... it is so important that we build businesses that don’t just burn us out. (Lest we re-create the very systems that we’re trying to recover from…)

 These days, I’m not just asking myself, what do I need to DO for my business today?

But also, how can my business take CARE of me today? This month? This year?

Even though your business can’t reach out and give you a literal hug, it can take care of you in so many other ways.

Here are some examples:

🍀 Your business can take care of you through a rock-solid scheduling & cancellation policy (that you communicate clearly with your clients), that makes charging your no-show fee an objective decision, rather than an emotional spiral every time.

🍀 Your business can take care of you through a seamless scheduling system that integrates with all your calendars, preventing the headache of double-bookings & making scheduling a breeze for both you and your clients.

🍀 Your business can take care of you by paying you a good, consistent income that provides for your needs & wants — with money left over to invest in high-quality trainings, healing retreats (because healers need healing too), or random last-minute expenses.

🍀 Your business can take care of you through an SEO-optimized website that calls in your ideal clients & markets for you 24/7, even while you sleep.

…and soooo much more. Your business should support you financially (of course), and also mentally, emotionally, & spiritually. You deserve to be cared for. 

I would love to know: how is your business taking care of you this month?

To your entrepreneurial endeavors,

Liz

Liked this blog post?

👉🏽 Subscribe here to receive letters from Liz directly in your inbox.