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BY LIZ ZHOU
WEB DESIGNER + SEO COPYWRITER
Neurodivergent-friendly marketing tips for therapists & coaches who want to fill their practices with ideal clients — using the power of web design, copywriting, and SEO (Search Engine Optimization).
3 Ways to Make your Website Neurodivergent-Friendly & Google-Friendly
A Google-friendly, SEO-optimized website is easily discoverable on search engines. A neurodivergent-friendly website is built for a range of processing styles. Here’s my observation: the features that make a website neurodivergent-friendly also make it Google-friendly. Win-win.
How your Website Can Solve Business Problems (& Help you Book More Clients)
The way your website is designed & written can make the difference between feeling stuck in your marketing vs. receiving a consistent flow of client inquiries in your therapy/coaching practice.
End-of-Year Reflections for your Business: The Power of Pattern-Tracking
Therapists & coaches: here’s a practical system that’ll help you run your private practice, track client inquiries, and set yourself up for a confident transition into the new year.
The (Secret) Hardest Part of Building a Website: Allowing Yourself to Be Seen
Therapists & coaches: launching your website isn’t just logistical; it’s emotional. No one ever told you how nerve-wracking it would be to build a business that requires you to market yourself, talk about your services, & (gasp) be seen doing so.
What is a Neurodivergent-Friendly Website, Exactly?
Neurodivergent-friendly websites are designed to work for a variety of brains & processing styles — making the Internet a more inclusive place & your website a pleasure to navigate.
How to Get Found by Clients on Google: Let’s Demystify SEO
Good SEO means your website appears at the top of search results. Poor SEO means your website is buried on page 5, or doesn’t show up at all. Learn how to “speak SEO” & improve your website’s visibility on Google.
A Good Website Makes Your Clients Feel Welcome
A website is a digital space that, like any physical space, can be either easy or difficult to navigate. A pleasure to spend time in… or a headache that you want to click out of.
Pep Talk for Entrepreneurs: There’s No Perfect Time to Start Anything
We don’t need to be perfect to begin making moves toward our dreams, goals, and values. We just need to begin.
Why your Website isn’t Converting into Clients: 5 Common Copywriting Mistakes
You launched your therapy / coaching website… but your schedule is still empty. Let’s explore why your website isn’t converting into clients, from a copywriting point of view – and what you can do about it.
9 Common Questions at Website Audits for Therapists
Why aren’t clients reaching out? Do you need SEO to have a successful business? What is SEO, anyway? As a web designer & copywriter, I hear these questions often at website audits for therapists & coaches. Read on for tips on how to use website marketing to connect with great-fit clients.
For Therapists: Why a Website is Essential for Marketing a Private-Pay Practice
If you’re a therapist looking to fill your practice with ideal clients, you need a strategic & sustainable marketing plan, and a website needs to be part of it. Learn tips from a therapist who successfully filled her practice, using the power of website marketing.