The discourse around SEO can go in one of two directions: “SEO is super complicated & mysterious” or “SEO is simple - you just have to set it up once, and then client inquiries start pouring in.” In my experience - as a therapist, entrepreneur, & website strategist - the truth is somewhere in between.

An accessible website is readable, navigable, and easy to use - for as many people as possible. It’s important to prioritize accessibility as much as we prioritize conversion rates, how many clicks we’re getting on Google, or how pretty the design looks. Because it all ties together - these features aren’t separate from each other.

As business owners, when we feel confident about our websites, we’re more likely to share it with people; speak confidently about our work; and truly believe in the quality of our services… and clients can feel & sense this confidence, too.

The client journey begins when someone is on your website, typing their name into your contact form, in the hopes that they’ll hear from you soon. Your website’s job is to make this (vulnerable & courageous) step as easy as possible for them.

Specific messaging draws people in. Vague messaging is more likely to be forgotten, as it fails to answer the subconscious question on clients’ minds - why should I pick this person/service/business over every other option out there?

When inquiries feel slow, instead of spiraling into fear & scarcity mindset… what if we explore opportunities for abundance?

At the center of your marketing ecosystem is your website — the online home for your business. Other parts of the ecosystem (directories, community networking, social media, SEO) bring the right people to your website.

You know the saying, “clear is kind”? This is just as true for websites as it is for everyday communication. Clear language on a website helps prospective clients make an informed decision, and it saves time for all parties involved.

Be specific in your copywriting. Specificity is what makes you stand out as a practitioner, because it answers the subconscious question on clients’ minds: What makes this person the right fit for ME? Why should I invest in their services?

Let’s zoom out & look at the big picture of your business: how you spend your time, money, & energy. Is the way you’re working, working for you?

Confession: I once dropped $2.5k on a business coaching program that, sadly, turned out to be a waste of time & money. It taught me what NOT to do with my private practice marketing — and I want you to avoid these mistakes, too.

Here’s a story, involving coconut water & Gatorade, about why you should be unapologetically yourself in your marketing. Don’t water yourself down to try to appeal to everyone.

When it comes to setting fees, structuring offerings, & making changes in your therapy/coaching practice: even though staying in your comfort zone feels, well, comfortable… it can also come at a cost.

AI-generated copy simply doesn’t sound as good, or as human, as human-written copy. Your website needs to sound human — especially when marketing a service as vulnerable as therapy.

Just like every pottery piece needs a stable center, every business needs a clear message. Everything else builds on top of that. Let’s explore what “messaging” means — and how a clear message makes every other step of your marketing plan easier & more effective.

The truth is: social media posts are fleeting, disappearing within hours. Websites have staying power.

Remember: you are allowed to change, your business is allowed to change, and your website is a living document that is here to reflect those changes, in real time

It’s time to stop spiraling over your color palette, or tweaking your logo for the tenth time this week. Let’s disrupt decision overwhelm, and get clear on what to prioritize when building your website.

There’s a reason your clients want to work with you — not with an agency, not with ChatGPT, and not with a faceless corporation. They want to connect with an authentic human being, and that’s where your website can really shine.

A Google-friendly, SEO-optimized website is easily discoverable on search engines. A neurodivergent-friendly website is built for a range of processing styles. Here’s my observation: the features that make a website neurodivergent-friendly also make it Google-friendly. Win-win.