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BY LIZ ZHOU
WEB DESIGNER + SEO COPYWRITER
Neurodivergent-friendly marketing tips for therapists & coaches who want to fill their practices with ideal clients — using the power of web design, copywriting, and SEO (Search Engine Optimization).
There’s No One-Size-Fits-All Manual for Marketing your Therapy Practice
You deserve a nuanced & personalized plan for your business, rather than a cookie-cutter template. Let’s explore why some marketing methods (like directories, networking, and social media) work for some therapists, and why others feel like a total flop.
Unmasking Your Business (The Marketing Advice We Don’t Talk About Enough)
You might be masking in your marketing if you say that you want to do one type of work (like 1:1 weekly therapy), but secretly you dream of running retreats or switching to an intensives-only practice. What if you were fully honest with yourself about your business dreams?
Burnout Prevention: How Does Your Business Take Care of You?
As we navigate capitalism, and a culture that expects infinite growth & endless productivity... it is so important that we build businesses that don’t just burn us out. (Lest we re-create the very systems that we’re trying to recover from…)
My Business Instagram Went Viral — Here’s Why I Burned it All Down
The truth is: social media posts are fleeting, disappearing within hours. Websites have staying power.
Embracing Change in your Therapy Practice
Remember: you are allowed to change, your business is allowed to change, and your website is a living document that is here to reflect those changes, in real time
Honoring Capacity — as Humans, Practitioners, Entrepreneurs
The truth is, these times are anything but “business as usual.” Your capacity may be stretched to the max right now. Trying to run your business might feel like a heavy lift.
Why Authenticity Matters on your Website
There’s a reason your clients want to work with you — not with an agency, not with ChatGPT, and not with a faceless corporation. They want to connect with an authentic human being, and that’s where your website can really shine.
How your Website Can Solve Business Problems (& Help you Book More Clients)
The way your website is designed & written can make the difference between feeling stuck in your marketing vs. receiving a consistent flow of client inquiries in your therapy/coaching practice.
End-of-Year Reflections for your Business: The Power of Pattern-Tracking
Therapists & coaches: here’s a practical system that’ll help you run your private practice, track client inquiries, and set yourself up for a confident transition into the new year.
Pep Talk for Entrepreneurs: There’s No Perfect Time to Start Anything
We don’t need to be perfect to begin making moves toward our dreams, goals, and values. We just need to begin.
For Therapists: Why a Website is Essential for Marketing a Private-Pay Practice
If you’re a therapist looking to fill your practice with ideal clients, you need a strategic & sustainable marketing plan, and a website needs to be part of it. Learn tips from a therapist who successfully filled her practice, using the power of website marketing.