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BY LIZ ZHOU
WEB DESIGNER + SEO COPYWRITER
Neurodivergent-friendly marketing tips for therapists & coaches who want to fill their practices with ideal clients — using the power of web design, copywriting, and SEO (Search Engine Optimization).
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🎨 WEB DESIGN | ✍️ COPYWRITING | 🔍 SEO | 🌱 ENTREPRENEURSHIP
Your Business Needs Your Joy
We’re much more likely to stick to a marketing plan when we’re actually enjoying the process. And that energy - of joy, abundance, and authenticity - is felt by clients when our marketing reaches them… on social media, in a blog post, or through word of mouth in the community.
Remembering Your “Why” as a Healer & Entrepreneur
You are here for a reason. Your work matters. And your business is a vessel through which resources flow, allowing you to access the experiences that make life worth living in the first place.
For Therapists & Healers: What If We Saw Marketing as an Act of Service (Not an Annoyance)?
Though grad school doesn’t teach us how to market, many marketing skills are actually an extension of the skills that led us to become therapists / coaches / healers in the first place. Let’s break down why marketing is a gift that you can offer to your clients & your community.
Your Future Self Will Thank You for Taking a Leap of Faith Today
In the world of business & entrepreneurship, what if there is no perfect time - only a willingness to take the first step, and then the next step after that?
In Slow Seasons, Plant Seeds: Navigating the “Summer Slump” in Private Practice
When inquiries feel slow, instead of spiraling into fear & scarcity mindset… what if we explore opportunities for abundance?
The Key to a Sustainable Therapy / Coaching Practice: A Marketing Ecosystem
At the center of your marketing ecosystem is your website — the online home for your business. Other parts of the ecosystem (directories, community networking, social media, SEO) bring the right people to your website.
Living Your Dream Life Begins with Believing That It’s Possible
There’s a fine line between magical thinking that bypasses the reality of your situation…. vs. hope-oriented, expansive, & creative thinking that challenges the norms of what’s possible, & connects you to the capacity to go for what you want. Always remember: you are worthy of your dreams.
The Big Picture Matters — in Websites & in Business
Let’s zoom out & look at the big picture of your business: how you spend your time, money, & energy. Is the way you’re working, working for you?
Why Marketing Techniques for Other Industries Don’t Apply to Therapists
Confession: I once dropped $2.5k on a business coaching program that, sadly, turned out to be a waste of time & money. It taught me what NOT to do with my private practice marketing — and I want you to avoid these mistakes, too.
Coconut Water or Gatorade? (Weird but Memorable Marketing Advice)
Here’s a story, involving coconut water & Gatorade, about why you should be unapologetically yourself in your marketing. Don’t water yourself down to try to appeal to everyone.
Your Business, Your Nervous System: Staying in vs. Leaving the Comfort Zone
When it comes to setting fees, structuring offerings, & making changes in your therapy/coaching practice: even though staying in your comfort zone feels, well, comfortable… it can also come at a cost.
Redefining “Success” in Business: Reflections on Money, Wealth, & Values
Let’s talk about forms of wealth that matter just as much as the numbers in your bank account: your enjoyment of life, your health, your happiness.
What Pottery Class Taught Me about Marketing a Business
Just like every pottery piece needs a stable center, every business needs a clear message. Everything else builds on top of that. Let’s explore what “messaging” means — and how a clear message makes every other step of your marketing plan easier & more effective.
Navigating Rejection Sensitivity as a Business Owner
If you’ve ever experienced the sting of an unsubscribe, an unfollow, or someone ghosting a meeting with you… remember that this is NOT a reflection of your value. “Rejection” is not a bad thing — it is an opportunity to redirect your energy.
There’s No One-Size-Fits-All Manual for Marketing your Therapy Practice
You deserve a nuanced & personalized plan for your business, rather than a cookie-cutter template. Let’s explore why some marketing methods (like directories, networking, and social media) work for some therapists, and why others feel like a total flop.
Unmasking Your Business (The Marketing Advice We Don’t Talk About Enough)
You might be masking in your marketing if you say that you want to do one type of work (like 1:1 weekly therapy), but secretly you dream of running retreats or switching to an intensives-only practice. What if you were fully honest with yourself about your business dreams?
Burnout Prevention: How Does Your Business Take Care of You?
As we navigate capitalism, and a culture that expects infinite growth & endless productivity... it is so important that we build businesses that don’t just burn us out. (Lest we re-create the very systems that we’re trying to recover from…)
My Business Instagram Went Viral — Here’s Why I Burned it All Down
The truth is: social media posts are fleeting, disappearing within hours. Websites have staying power.
Embracing Change in your Therapy Practice
Remember: you are allowed to change, your business is allowed to change, and your website is a living document that is here to reflect those changes, in real time
Honoring Capacity — as Humans, Practitioners, Entrepreneurs
The truth is, these times are anything but “business as usual.” Your capacity may be stretched to the max right now. Trying to run your business might feel like a heavy lift.