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BY LIZ ZHOU
WEB DESIGNER + SEO COPYWRITER
Neurodivergent-friendly marketing tips for therapists & coaches who want to fill their practices with ideal clients — using the power of web design, copywriting, and SEO (Search Engine Optimization).
End-of-Year Reflections for your Business: The Power of Pattern-Tracking
Therapists & coaches: here’s a practical system that’ll help you run your private practice, track client inquiries, and set yourself up for a confident transition into the new year.
The (Secret) Hardest Part of Building a Website: Allowing Yourself to Be Seen
Therapists & coaches: launching your website isn’t just logistical; it’s emotional. No one ever told you how nerve-wracking it would be to build a business that requires you to market yourself, talk about your services, & (gasp) be seen doing so.
What is a Neurodivergent-Friendly Website, Exactly?
Neurodivergent-friendly websites are designed to work for a variety of brains & processing styles — making the Internet a more inclusive place & your website a pleasure to navigate.
How to Get Found by Clients on Google: Let’s Demystify SEO
Good SEO means your website appears at the top of search results. Poor SEO means your website is buried on page 5, or doesn’t show up at all. Learn how to “speak SEO” & improve your website’s visibility on Google.
A Good Website Makes Your Clients Feel Welcome
A website is a digital space that, like any physical space, can be either easy or difficult to navigate. A pleasure to spend time in… or a headache that you want to click out of.
Why your Website isn’t Converting into Clients: 5 Common Copywriting Mistakes
You launched your therapy / coaching website… but your schedule is still empty. Let’s explore why your website isn’t converting into clients, from a copywriting point of view – and what you can do about it.