Confession: I once dropped $2.5k on a business coaching program that, sadly, turned out to be a waste of time & money. It taught me what NOT to do with my private practice marketing — and I want you to avoid these mistakes, too.

Here’s a story, involving coconut water & Gatorade, about why you should be unapologetically yourself in your marketing. Don’t water yourself down to try to appeal to everyone.

When it comes to setting fees, structuring offerings, & making changes in your therapy/coaching practice: even though staying in your comfort zone feels, well, comfortable… it can also come at a cost.

Let’s talk about forms of wealth that matter just as much as the numbers in your bank account: your enjoyment of life, your health, your happiness.

AI-generated copy simply doesn’t sound as good, or as human, as human-written copy. Your website needs to sound human — especially when marketing a service as vulnerable as therapy.

Just like every pottery piece needs a stable center, every business needs a clear message. Everything else builds on top of that. Let’s explore what “messaging” means — and how a clear message makes every other step of your marketing plan easier & more effective.

If you’ve ever experienced the sting of an unsubscribe, an unfollow, or someone ghosting a meeting with you… remember that this is NOT a reflection of your value. “Rejection” is not a bad thing — it is an opportunity to redirect your energy.

You deserve a nuanced & personalized plan for your business, rather than a cookie-cutter template. Let’s explore why some marketing methods (like directories, networking, and social media) work for some therapists, and why others feel like a total flop.

You might be masking in your marketing if you say that you want to do one type of work (like 1:1 weekly therapy), but secretly you dream of running retreats or switching to an intensives-only practice. What if you were fully honest with yourself about your business dreams?

As we navigate capitalism, and a culture that expects infinite growth & endless productivity... it is so important that we build businesses that don’t just burn us out. (Lest we re-create the very systems that we’re trying to recover from…)

The truth is: social media posts are fleeting, disappearing within hours. Websites have staying power.

Remember: you are allowed to change, your business is allowed to change, and your website is a living document that is here to reflect those changes, in real time

The truth is, these times are anything but “business as usual.” Your capacity may be stretched to the max right now. Trying to run your business might feel like a heavy lift.

It’s time to stop spiraling over your color palette, or tweaking your logo for the tenth time this week. Let’s disrupt decision overwhelm, and get clear on what to prioritize when building your website.

There’s a reason your clients want to work with you — not with an agency, not with ChatGPT, and not with a faceless corporation. They want to connect with an authentic human being, and that’s where your website can really shine.

The way your website is designed & written can make the difference between feeling stuck in your marketing vs. receiving a consistent flow of client inquiries in your therapy/coaching practice.

Therapists & coaches: here’s a practical system that’ll help you run your private practice, track client inquiries, and set yourself up for a confident transition into the new year.

Therapists & coaches: launching your website isn’t just logistical; it’s emotional. No one ever told you how nerve-wracking it would be to build a business that requires you to market yourself, talk about your services, & (gasp) be seen doing so.

We don’t need to be perfect to begin making moves toward our dreams, goals, and values. We just need to begin.