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BY LIZ ZHOU
WEB DESIGNER + SEO COPYWRITER
Neurodivergent-friendly marketing tips for therapists & coaches who want to fill their practices with ideal clients — using the power of web design, copywriting, and SEO (Search Engine Optimization).
Clear is Kind on Your Website (& Will Help You Book Right-Fit Clients)
You know the saying, “clear is kind”? This is just as true for websites as it is for everyday communication. Clear language on a website helps prospective clients make an informed decision, and it saves time for all parties involved.
A Copywriting Tip to Make your Therapy Website Stand Out (& Convert into Clients)
Be specific in your copywriting. Specificity is what makes you stand out as a practitioner, because it answers the subconscious question on clients’ minds: What makes this person the right fit for ME? Why should I invest in their services?
3 Ways to Make your Website Neurodivergent-Friendly & Google-Friendly
A Google-friendly, SEO-optimized website is easily discoverable on search engines. A neurodivergent-friendly website is built for a range of processing styles. Here’s my observation: the features that make a website neurodivergent-friendly also make it Google-friendly. Win-win.
What is a Neurodivergent-Friendly Website, Exactly?
Neurodivergent-friendly websites are designed to work for a variety of brains & processing styles — making the Internet a more inclusive place & your website a pleasure to navigate.