An accessible website is readable, navigable, and easy to use - for as many people as possible. It’s important to prioritize accessibility as much as we prioritize conversion rates, how many clicks we’re getting on Google, or how pretty the design looks. Because it all ties together - these features aren’t separate from each other.

You know the saying, “clear is kind”? This is just as true for websites as it is for everyday communication. Clear language on a website helps prospective clients make an informed decision, and it saves time for all parties involved.

A Google-friendly, SEO-optimized website is easily discoverable on search engines. A neurodivergent-friendly website is built for a range of processing styles. Here’s my observation: the features that make a website neurodivergent-friendly also make it Google-friendly. Win-win.