You might be masking in your marketing if you say that you want to do one type of work (like 1:1 weekly therapy), but secretly you dream of running retreats or switching to an intensives-only practice. What if you were fully honest with yourself about your business dreams?

As we navigate capitalism, and a culture that expects infinite growth & endless productivity... it is so important that we build businesses that don’t just burn us out. (Lest we re-create the very systems that we’re trying to recover from…)

The truth is, these times are anything but “business as usual.” Your capacity may be stretched to the max right now. Trying to run your business might feel like a heavy lift.