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BY LIZ ZHOU
WEB DESIGNER + SEO COPYWRITER
Neurodivergent-friendly marketing tips for therapists & coaches who want to fill their practices with ideal clients — using the power of web design, copywriting, and SEO (Search Engine Optimization).
3 Things you *Don’t* Need on your Website to Book Clients
It’s time to stop spiraling over your color palette, or tweaking your logo for the tenth time this week. Let’s disrupt decision overwhelm, and get clear on what to prioritize when building your website.
Why Authenticity Matters on your Website
There’s a reason your clients want to work with you — not with an agency, not with ChatGPT, and not with a faceless corporation. They want to connect with an authentic human being, and that’s where your website can really shine.
How your Website Can Solve Business Problems (& Help you Book More Clients)
The way your website is designed & written can make the difference between feeling stuck in your marketing vs. receiving a consistent flow of client inquiries in your therapy/coaching practice.
End-of-Year Reflections for your Business: The Power of Pattern-Tracking
Therapists & coaches: here’s a practical system that’ll help you run your private practice, track client inquiries, and set yourself up for a confident transition into the new year.
The (Secret) Hardest Part of Building a Website: Allowing Yourself to Be Seen
Therapists & coaches: launching your website isn’t just logistical; it’s emotional. No one ever told you how nerve-wracking it would be to build a business that requires you to market yourself, talk about your services, & (gasp) be seen doing so.
How to Get Found by Clients on Google: Let’s Demystify SEO
Good SEO means your website appears at the top of search results. Poor SEO means your website is buried on page 5, or doesn’t show up at all. Learn how to “speak SEO” & improve your website’s visibility on Google.
A Good Website Makes Your Clients Feel Welcome
A website is a digital space that, like any physical space, can be either easy or difficult to navigate. A pleasure to spend time in… or a headache that you want to click out of.