You know the saying, “clear is kind”? This is just as true for websites as it is for everyday communication. Clear language on a website helps prospective clients make an informed decision, and it saves time for all parties involved.

Be specific in your copywriting. Specificity is what makes you stand out as a practitioner, because it answers the subconscious question on clients’ minds: What makes this person the right fit for ME? Why should I invest in their services?

It’s time to stop spiraling over your color palette, or tweaking your logo for the tenth time this week. Let’s disrupt decision overwhelm, and get clear on what to prioritize when building your website.