BLOG
BY LIZ ZHOU
WEB DESIGNER + SEO COPYWRITER
Neurodivergent-friendly marketing tips for therapists & coaches who want to fill their practices with ideal clients — using the power of web design, copywriting, and SEO (Search Engine Optimization).
3 Ways to Make your Website Neurodivergent-Friendly & Google-Friendly
A Google-friendly, SEO-optimized website is easily discoverable on search engines. A neurodivergent-friendly website is built for a range of processing styles. Here’s my observation: the features that make a website neurodivergent-friendly also make it Google-friendly. Win-win.
The (Secret) Hardest Part of Building a Website: Allowing Yourself to Be Seen
Therapists & coaches: launching your website isn’t just logistical; it’s emotional. No one ever told you how nerve-wracking it would be to build a business that requires you to market yourself, talk about your services, & (gasp) be seen doing so.
How to Get Found by Clients on Google: Let’s Demystify SEO
Good SEO means your website appears at the top of search results. Poor SEO means your website is buried on page 5, or doesn’t show up at all. Learn how to “speak SEO” & improve your website’s visibility on Google.
Why your Website isn’t Converting into Clients: 5 Common Copywriting Mistakes
You launched your therapy / coaching website… but your schedule is still empty. Let’s explore why your website isn’t converting into clients, from a copywriting point of view – and what you can do about it.
9 Common Questions at Website Audits for Therapists
Why aren’t clients reaching out? Do you need SEO to have a successful business? What is SEO, anyway? As a web designer & copywriter, I hear these questions often at website audits for therapists & coaches. Read on for tips on how to use website marketing to connect with great-fit clients.
For Therapists: Why a Website is Essential for Marketing a Private-Pay Practice
If you’re a therapist looking to fill your practice with ideal clients, you need a strategic & sustainable marketing plan, and a website needs to be part of it. Learn tips from a therapist who successfully filled her practice, using the power of website marketing.