WEBSITE CASE STUDY
SERENE SPACE WELLNESS
Yadira is a pregnancy & postpartum therapist based in California (LCSW, she/her). She helps overwhelmed & ADHD moms feel more grounded and confident, take care of themselves, break generational cycles, and show up for their kids without burning out.
Yadira likes to remind her clients: your needs matter, you have permission to rest, and your intuition is worth trusting.
PROJECT
GOALS
Our website project aimed to:
💛 clearly speak to Yadira’s ideal clients, highlighting her expertise as a postpartum therapist & her lived experiences (and relatability) as a fellow mom with ADHD
💛 present information in a clear & digestible way, using easy-to-read fonts & strategic design choices
💛 incorporate soft, feminine colors throughout the design, reflecting Yadira’s energy & providing a soothing visual experience for website visitors
💛 set up strong SEO foundations, allowing Yadira’s work to show up online when clients search for her specific niche
WEBSITE VIBES:
soft, feminine, soothing
Colors
Fonts
Logo
PROJECT OUTCOMES
Within 1 week of launching, Yadira’s website appeared on page 1 of Google for specific key terms associated with her niche & practice location.
Clear, connection-based copywriting, written with SEO & AIO best practices in mind, ensures that Yadira’s website is visible online… and resonating with right-fit clients.
YADIRA’S TESTIMONIAL
“If you’re thinking about booking with Liz, I can confidently say it’s absolutely worth it.”
“Working with her was one of the most supportive, organized, and genuinely personalized experiences I’ve had in building my practice.
She doesn’t just redesign a website — she learns you. She takes the time to understand your personality, your voice, your values, and the clients you serve. The colors, graphics, and copy she created for my site feel aligned, intentional, and authentically me.
What truly sets her apart is how personal the experience feels. Other companies I’ve worked with simply send a questionnaire and call it a day. Liz actually sits with you, asks thoughtful questions, and makes sure she understands your practice from the inside out.
I highly recommend her to anyone starting or refreshing their business website, and I fully plan to work with her again in the future.”
WANT A WEBSITE THAT CONNECTS YOU EFFORTLESSLY WITH YOUR IDEAL CLIENTS?