WEBSITE CASE STUDY
INTROSPECTIVE COUNSELING
Noha (she/her) is a licensed therapist & supervisor based in Austin, Texas.
She specializes in perinatal mental health, racial & cultural identity, and BIPOC & immigrant experiences. Her work centers cultural awareness & social justice — helping people who feel other-ed to find their voice and live authentically.
As a relational therapist, Noha connects with her clients as a fellow human, acknowledging the realities of systemic oppression & how heavy these times are.
PROJECT
GOALS
Noha was ready to:
update her website to more clearly reflect who she is — a relational, inclusive, and authentic therapist
add 2 new service pages to market her newest offerings: walk & talk therapy and clinical supervision for therapists
PROJECT
SCOPE
Our project included the following services:
design & copywriting for Home Page, Contact Page, & FAQs
design for Walk & Talk Therapy service page, with fill-in-the-blank copywriting prompts
design for Supervision for Therapists service page, with fill-in-the-blank copywriting prompts
All pages were optimized for SEO (Search Engine Optimization = a website’s discoverability on Google).
WEBSITE VIBES:
relaxing, soothing, peaceful
During the branding phase of our project, we chose colors that evoke peace & introspection (an ode to Noha’s practice name, Introspective Counseling). The fonts are soft & gentle on the eyes. The logo mimics the sun rays, awakening a sense of curiosity.
Colors
Fonts
Logo
Through the website, words, images, & colors come together to create a welcoming, peaceful atmosphere — showing clients the type of space that Noha offers, and what they might experience in a therapy session with her. Images were chosen intentionally to represent her diverse clientele.
The copywriting reflects the warmth, validation, & presence that Noha naturally speaks with: “I am here with you, you are not crazy for feeling this way, you don’t have to hide your anger here.”
Arabesque patterns & soft green leaves are sprinkled throughout the website design, adding a vibrant energy to each page.
SEO (SEARCH ENGINE OPTIMIZATION) OUTCOMES 🔍
Not only does the website look & sound beautiful, but it also performs well on Google & AI search engines — meaning her practice is discoverable, rather than invisible, online.
Within 1 week of launching the website, Introspective Counseling was showing up on page 1 of Google for key terms in Noha’s location, as well as being recommended by AI for queries related to Noha’s specialties… making it much easier for her practice to be found by people seeking therapy. Hooray!
» To learn more about SEO, check out this blog post.
INTROSPECTIVE
COUNSELING
The end result? A peaceful, relaxing website that reflects Noha’s personality, provides clear information about her services, and includes subtleties (in design, images, & word choice) that increase safety & inclusivity, welcoming folks with marginalized identities.
NOHA’S TESTIMONIAL
“It was a pleasure working with Liz! She is incredibly thoughtful, patient, and knows exactly how to create your vision.”
Her organization and system in place made the whole process run extremely smoothly. Liz goes out of her way to produce the outcome you want, ensuring it is a reflection of who you are.
Thank you Liz for taking my ramblings and creating my vision!
WANT A WEBSITE THAT CONNECTS YOU EFFORTLESSLY WITH YOUR IDEAL CLIENTS?