WEBSITE CASE STUDY
SEASONS OF GROWTH COUNSELING
Liz Zhou is a holistic trauma therapist, coach, and speaker based in Denver, Colorado.
Through Seasons of Growth Counseling, Liz helps highly sensitive, neurodivergent adults & couples heal their nervous systems and connect with their authentic selves.
Liz’s experience in the world of plant medicines, neurodiversity, and trauma-focused therapies allows her to support clients in a truly holistic way — weaving together mind, body, spirit, and culture.
As a neurodivergent woman of color, Liz is committed to not only individual healing, but also collective healing & liberation for all.
A stellar website is the foundation of Liz’s private-pay therapy practice.
The majority of her referrals come from her beautiful, SEO-optimized website.
SEO stands for Search Engine Optimization — meaning, clients regularly find her through Google.
At initial consults, many clients tell Liz, “Your website spoke directly to me, and that’s why I reached out.”
They choose to work with Liz because her website allows them to connect with her, learn about her services, and understand exactly how she might help them.
The result? A thriving practice that reflects her heart’s work & supports her life in a holistic way — financially, emotionally, spiritually, and more.
BUSINESS: psychotherapy practice
CLIENTELE: highly sensitive, neurodivergent adults & couples
SPECIALTIES: complex trauma, neurodiversity, psychedelic integration
SERVICES: Therapy Intensives, EMDR, IFS, Brainspotting, Ketamine-Assisted Psychotherapy
WEBSITE WIN #1
FILLED PRACTICE WITH IDEAL CLIENTS
Thanks to the power of stellar copywriting, strategic visual design, and SEO best practices, Liz’s website allows her to connect with great-fit clients who find her through Google.
SEO involves choosing specific key words & writing content in a way that makes it clear to Google (and other search engines): this is what this website is about.
Good SEO is a perfect matchmaker — people seeking services find what they need, and service providers reach their target audience. It’s a win-win situation. 🎉
ABOVE: This graph demonstrates how Liz’s website gained more & more clicks from Google across time… meaning, more & more prospective clients finding her website & booking her services.
WEBSITE WIN #2
LAUNCHED HIGH-VALUE, PREMIUM-FEE SERVICE
Liz used her website to successfully launch a new service: Therapy Intensives.
Intensives are a type of short-term, accelerated work. They allow for focused & deep healing via extended sessions (3+ hours), which is why some clients prefer Intensives over weekly therapy.
Liz wrote clear & compelling copy to explain the value of Intensives.
By the time prospective clients showed up for their initial consult, most were ready & eager to book their Intensive — because Liz’s website had shown them the value of this service & answered all their questions already.
Therapists tend to charge more per hour for Intensives, due to the high-value & short-term nature of this work.
By adding Intensives to her practice, Liz has:
increased her income while working fewer hours
improved her work-life balance
felt more creative & fulfilled as a therapist
Meanwhile, clients:
feel better, sooner
experience profound shifts / healing in just a few hours
save money, time, and energy on continuous weekly therapy
Another win-win.
MORE WEBSITE WINS
🖱️ INCREASED # OF WEBSITE VIEWS + CLICKS FROM ORGANIC GOOGLE SEARCHES
📈 INCREASED # OF MONTHLY VISITORS TO WEBSITE
🗓️ INCREASED # OF INTRO CALLS BOOKED
✅ FILLED HER PRACTICE WITH GREAT-FIT CLIENTS
📪 LEVERAGED ORGANIC WEBSITE TRAFFIC TO BUILD AN EMAIL LIST
🛜 ESTABLISHED LIZ AS AN EXPERT IN HER NICHE (NEURODIVERSITY, COMPLEX TRAUMA, & PSYCHEDELIC INTEGRATION), LEADING TO ADDITIONAL INCOME STREAMS (SPEAKING & WORKSHOPS)
SEASONS OF GROWTH
COUNSELING
WANT A WEBSITE THAT CONNECTS YOU EFFORTLESSLY WITH YOUR IDEAL CLIENTS?