WEBSITE CASE STUDY

VIOLET SKIES COUNSELING

Lissa Treger is a couples, trauma, and psychedelic therapist based in Boulder, Colorado.

Through Violet Skies Counseling, Lissa helps adults and couples lead liberated lives in ease and connection to self and others.

Lissa holds a depth of experience in mindfulness, somatic, and experiential therapies. Her humor and empathy make people feel right at home in her therapy office.

As a liberation-oriented healing practitioner, Lissa believes that therapy is not about “fixing” anything, but rather about feeling and knowing yourself deeply. Her work with clients is a creative reminder that they are here for a reason.

Lissa recently began her private practice, and needed a full website revamp to reflect her unique offerings.

We worked together to create a fabulous online presence that felt true to her values and spoke directly to her ideal clients: individuals & couples seeking a life of connection, ease, and liberation. 

BEFORE
AFTER

We focused on these website goals:

  • powerful copywriting, showing Lissa’s ideal clients that she understands their struggles & goals, and that she knows how to help them

  • stunning visual design, allowing readers to connect with Lissa’s energy, through a calm & earthy color palette, creative imagery, and bold yet simple layouts that catch the eye

  • clear Call to Action (CTA), with strategically-placed buttons on every page, inviting readers to schedule a consultation with Lissa

  • highlighting her specialties (Couples, Trauma, Spirituality, and Psychedelic Integration), making it clear to ideal clients that they’re in the right place, and that Lissa is the right person to support them

Lissa’s website features her specialties in a clear & compelling way.

COUPLES | TRAUMA | PSYCHEDELIC INTEGRATION

OUR WEBSITE STRATEGY

  • Each specialty page targeted specific SEO keywords, making it possible for her website to be found on Google by clients searching for her services (ex: couples counseling in Boulder, CO).

  • Images were chosen mindfully, with the goal of making Lissa’s ideal clientele feel seen and represented.

  • We made sure the copywriting reflected her unique voice (warm, empathic, and wise), while following best marketing practices: identify the client’s pain points, make them feel seen & heard, and present a solution to their struggles (therapy with Lissa).

LISSA’S TESTIMONIAL

Violet Skies Counseling in Boulder, Colorado


”What I appreciate most about working with Liz on my website is her remarkable ability to gather information through deep, intuitive listening. She helped me understand not just the larger vision for the website, but also the reasoning behind smaller decisions. Each step felt intentional, clear, and aligned with my values.

Because Liz is also a therapist, she brings a unique depth of insight and empathy to the process.

Liz was able to translate the essence of my work into language that felt both authentic and compelling—something I had been hoping for but unsure how to achieve.

Her gift for attention and her steady presence kept the project moving forward with purpose, even when I felt unsure or uncomfortable talking about my work. In those moments, she gently encouraged me to use my voice and trust it.

Liz made the creative process feel like a true collaboration, where visual choices were infused with meaning and aligned with the energy I wanted to communicate.

The website looks fantastic — visually beautiful, easy to navigate, and with a natural, intuitive flow.

It’s clear the site has been thoughtfully designed to support future growth, and truly reflects my personality as a healer.”

VIOLET SKIES

COUNSELING

WANT A WEBSITE THAT CONNECTS YOU EFFORTLESSLY WITH YOUR IDEAL CLIENTS?