WEBSITE TEMPLATE
THEME: DESERT
SERVICE: THERAPY INTENSIVES
GOALS
Inspired by the colorful landscapes of New Mexico, this template features a desert-themed design for a business specializing in couples therapy intensives.
This template aims to:
clearly convey the value of therapy intensives to prospective clients
bring readers on a soothing visual journey, building trust & connection via intentional design choices
present information in a way that makes sense for different types of brains (quick skimmers, detailed readers, slow processors, and more)
guide right-fit clients to the next step (book a consultation), facilitating the process of website visitors becoming clients
VIBES
We wanted the client journey of the website to feel:
grounding & down-to-earth
bright & sunny, just like the skies of New Mexico (aka: Land of Enchantment)
bursting with color & personality, without overwhelming the senses
This template features a warm & earthy color palette, inspired by the cacti, earth, and skies of New Mexico. The fonts evoke a friendly, bright energy. The logo evokes a sense of hope & joy.
Colors
Fonts
Logo
STRUCTURE
This website template (Home Page + Contact Page) includes all the essential sections to effectively market a therapy intensive.
We start with a clear description at the top of the Home Page: Service + Location (Couples Therapy Intensives in Santa Fe, New Mexico).
We include a mix of big headings & small text, so that readers can understand the gist of the website whether they are skimming or carefully reading every single word.
Next, we clearly explain what a therapy intensive is, and share about the possible benefits of this service.
We present information in a variety of ways — paragraphs & sentences (green section), vs. color-coded lists (brown section). This allows the website to resonate with a range of processing styles.
We introduce the practitioner (blue section), so that prospective clients can connect with the person they’ll be working with.
We creatively combine images, colors, and shapes to soothe nervous systems & gently engage the attention of prospective clients.
These sections provide helpful information for prospective clients. We outline the logistics of therapy intensives (cost & itinerary); address an important question on readers’ minds (why should I book an intensive?); and visually highlight the beautiful location of the intensive experience.
All of this information allows readers to make an informed decision about whether this service is right for them.
This section beautifully wraps up the Home Page.
We include an FAQs section, so that readers who may have skimmed to the bottom can review all the important points in one place.
The page ends with a “Book a Consultation” button, making it clear to prospective clients what the next step is.
This is the final stop of the website journey: the Contact Page. Here, prospective clients can fill out a form to book a consultation with the practitioner.
We keep the text minimal & simple here, with design that feels gentle on the nervous system.
THE END RESULT?
A bright, sunny template that feels like walking through the Land of Enchantment.
LOVED THIS TEMPLATE?
WANT A BEAUTIFULLY DESIGNED, THOUGHTFULLY WRITTEN WEBSITE THAT ATTRACTS YOUR IDEAL CLIENTS?