WEBSITE CASE STUDY

MOMENTUM MINDFULNESS FAMILY COUNSELING

Christine Wong (MA, LMFT) is a therapist & strategic coach based in Los Angeles, California.

She specializes in supporting adult children of immigrants, families, and athletes. One of her favorite reminders? Caring for others doesn’t have to mean neglecting yourself. 

As a child of immigrants and athlete herself, Christine understands firsthand the challenges that her clients face. Her work incorporates mindfulness, breathwork, and nervous system regulation.

Clients like that Christine is approachable and genuine. She loves serving her communities, and believes that individual healing is essential for collective healing.

As Christine’s practice was transitioning from insurance-based to private-pay, she needed an elevated, one-of-a-kind website to represent her incredible work.

BEFORE
AFTER

Our website project achieved these goals:

(1) SHOWCASE CHRISTINE’S SPECIALTIES (AKA zones of genius), allowing her to stand out from the crowd & shine as a therapist

  • During our prep call, I interviewed Christine about her work, drawing out the exact language she uses in client sessions, as well as the qualities that make her an excellent therapist.

  • This allowed me to write copy that sounds authentically like her, and attracts the clients that she’s most excited to serve.

(2) BRING READERS ON A PURPOSEFUL JOURNEY — ending with a clear Call to Action: book a consultation to work with Christine

  • Clear organization, strategic visual design, and powerful copywriting increase the likelihood that website visitors become clients.

(3) TELL A BEAUTIFUL VISUAL STORY

  • fresh colors (shades of green with splashes of pink sprinkled in, balancing masculine & feminine energy)

  • dynamic photos representing Christine’s diverse clientele, spanning cultures & generations

  • cursive logo for a personal, handwritten touch

  • a variety of font sizes & paragraph lengths, catering to both skimmers & detail-oriented readers

(4) ESTABLISH A STELLAR ONLINE PRESENCE FOR CHRISTINE’S PRACTICE

  • a stunning website that makes it clear who Christine serves (adult children of immigrants, families, athletes), how she helps, and why it matters

  • a lead magnet (free self-care guide for website visitors to download), allowing Christine to build an email list community

  • an Instagram carousel that matches the branding & messaging of her new website, sharing Christine’s work with her 100k+ social media following

Christine’s website shows who she is & what she does… with confidence, clarity, and compassion.

MOMENTUM MINDFULNESS

FAMILY COUNSELING

WANT A WEBSITE THAT CONNECTS YOU EFFORTLESSLY WITH YOUR IDEAL CLIENTS?