WEBSITE CASE STUDY

A BETTER LIFE WITH JILL

Jill Sumiyasu (MA, LMFT, LPCC) is a therapist based in Pasadena, California.

She helps adults, adolescents, families, and couples who are overwhelmed, anxious, or facing a major life transition. Her work integrates a mix of modalities: mindfulness, parts work, neuropsychology, cognitive behavioral therapy, and psychodynamic therapy.

Therapy with Jill is collaborative & calming. She believes that this work is not about finding the magic button to “fix” people. It’s about putting together a bunch of pieces that can improve their lives, bit by bit.

PROJECT GOALS

Jill needed to update her website to:

  • be simpler & more user-friendly

  • feature one-of-a-kind design that beautifully reflects Jill’s style, personality, and practice

  • clearly communicate services to prospective clients (many of whom find her via word-of-mouth referral sources & online directories) — so that they understand exactly how Jill can help them & how they can take the first step to work with her

Our project focused on 3 essential pages: Home, FAQs, and Contact Page.

BEFORE

Home Page


AFTER

Home Page


  • We chose a fresh color palette — orange, green, and lime — to match Jill’s desired website theme: orange poppies.

  • I chose nature imagery to reflect the calming, mindful energy that is integral to Jill’s practice.

  • I interviewed Jill to learn why she became a therapist, why she loves this work, and what clients appreciate about her. As our conversation flowed effortlessly, I used Jill’s words to write copy that sounds like herpresent, calm, and connected.

Now, Jill’s home page speaks directly to her ideal clientele — adults, adolescents, families, and couples who are overwhelmed, anxious, or facing a major life transition — and explains exactly why she’s the right therapist for them.

I created an FAQs page to share essential information about Jill’s practice — fees, insurance info, location of services, and next steps to begin therapy.

Combined with beautiful visual design, this page serves to anticipate prospective clients’ questions & increase the likelihood of great-fit clients contacting Jill.

AFTER

FAQs Page

Finally, I updated the Contact Page.

  • added a Contact Form, linked to Jill’s business email, to make it easy for prospective clients to start therapy with Jill

  • integrated more images & text so that the page evokes feelings of warmth & connection, matching the rest of the website

BEFORE

Contact Page


AFTER

Contact Page

The finishing touches:

A lovely logo & social image (the box that pops up when you share the website link on social media).

The end result?

A beautiful, unique, and user-friendly website that makes it easy for great-fit clients to connect with Jill.

A BETTER LIFE

WITH JILL

WANT A WEBSITE THAT CONNECTS YOU EFFORTLESSLY WITH YOUR IDEAL CLIENTS?